KUSH, CEO TALLYSTICKS
"Without a story a product lacks a soul ... and a soulless product has little chance in life. If you're having difficulty giving your product a soul ... like we did ... speak to Sapphire & Steel!"
Kush Patel, CEO Tallysticks
Tallysticks was due to launch it’s unique product into a crowded marketplace.
We worked with them to bring the proposition to life for SMEs, with a differentiated attitude in both the tone and the detail of their offer.
A core story and precise messaging elements that spoke to the needs and demands of their target market as the foundation for marketing and sales across all channels.