SIDD, CEO ZEGURO
MARKET & PROPOSITION
"Pete and Anna-Lisa are outstanding advisors - from helping me be a better CEO and leader, to perfecting Zeguro's value proposition for our target markets. We aim to learn from the best, and I am glad to have this dynamic duo as part of our extended team."
Sidd Gavirneni, CEO Zeguro
Zeguro's mission is to protect SMEs from cyber attacks. Reaching these customers required scaling through channel partners.
We joined the team, working as a sounding board and catalyst. We worked through problem definition to separately and clearly define the value proposition for each market and channel.
A refined go-to-market strategy and partner propositions. We put to work powerful messages for both internal sales team and the channel partners critical for SME sales. 'Dynamic duo' - we are at our best with a team like this.