TARA, Head of BD ZYBA

Tara Massoudi Zyba.jpg

BUSINESS MODEL

"Sapphire & Steel stand out.  They were a cut above the other mentors at the Fast Track event. Then, when you work with Pete and Anna-Lisa as a client it's all about you. It was obvious they had fallen in love with the business and wanted to do anything they could to help us each be successful” 
Tara Massoudi, Head of BD, Zyba

ccell.co.uk

 

 
 

WHY

Zyba had patented wave technology that appealed multi-geo, multi-customer, multi-application. With a small team, the challenge was where to start.

HOW

We worked with Zyba to understand their ecosystem, clarify their offer and prioritise potential applications including market sizing.

WHAT

A proposition, business model and 100 day plan to seed round.  And yes, we desperately want to stay involved with this business, right to the end.